Why not respond to Do-Not-Contact with Do-it-Yourself?

The in-house solution to the complexities of compliance can cause companies to adopt a "siege" mentality that results in the over-zealous suppression of valuable lists. It's easier to be overly conservative than to try conquering the regulatory landscape. But taking this path of least resistance results in missed opportunity and lost revenue:

• Merged and restructured companies rely on a patchwork of incompatible legacy systems
• Companies lose sight of their core business imperatives by becoming bogged down in compliance issues
• Fear of fines causes companies to cut off communication when they could take advantage of exemptions
• Key consumer relationships are lost for good with irreversible business consequences
• Costs associated with maintaining a dedicated legal staff and technology can be prohibitive