Why don't companies adopt preference management?

If you do it yourself, managing consumer contact preference requires a substantial investment of time, money, focus and expert resources that is all too easy to resist in light of additional challenges:

• Silos of information across business units including non-integrated customer and prospect lists
• The addition of third-party-list vendors creates a data-cleansing challenge
• Easy-to-measure focus on quantifiable leads rather than hard-to-measure qualitative value
• Lack of technology to effectively respond to consumer preferences
• Lack of regulatory expertise
• Ongoing investment in regulatory legal fees

Gryphon can help you meet compliance, preference and productivity goals by leveraging more than a decade of contact governance experience, proprietary know-how, legal expertise and efficiencies of scale that no internal solution can provide.